Our Work — Bold Health

01

Market Interaction

Everything we do improves when we can speak directly to your existing and prospective customers.

1,000+ Doctor conversations

100+ Patient conversations

5 Countries

Medical conferences
In-clinic visits
Online meetings

02

Custom-Built Tools

Software we design and ship ourselves — AI where it saves real hours, plumbing where the sales process needs it.

02 · Custom-built tools

Optim.AI Drug Panel Builder

Problem: Drafting a custom 12-drug panel for the client's cancer test took up to 36 hours.
Solution: An AI-powered web application that selects a custom panel and its rationale for a specific patient from only six inputs.
Outcome: Time to create a panel dropped to 10 minutes.

Try it yourself →

Optim.AI Navigator drug panel builder interface

02 · Custom-built tools

Insurance Justification Support

Problem: Insurance coverage for the client's test was uneven, with no input on justification.
Solution: An AI-powered web application that drafts an insurance justification and answers common questions from basic patient information.
Outcome: Higher-quality hospital insurance requests and increased coverage at a key hospital in Indonesia.

Try it yourself →

Insurance justification support tool interface

02 · Custom-built tools

In-Store CRM Journey

An offline-to-online ecosystem that starts when a shopper sends a photo of a physical receipt to a dedicated WhatsApp number. An integrated OCR engine digitises the receipt instantly, syncs it to a central database for real-time validation, logs the shopper as a verified customer, and returns a discount code for their next purchase.

02 · Custom-built tools

In-house CRM

A fully custom-built CRM tailored to a specific medical sales process — every stage, field and follow-up shaped around how the team actually sells, instead of forcing the process into off-the-shelf software.

Custom-built tools

HIPAA-compliant order form

An online request form for a medical test, collecting a patient's medical information with HIPAA-compliant storage.

Live performance dashboard (client data confidential)

Custom-built tools

Live performance dashboards

Performance marketing needs close measurement — a custom dashboard that anchors every meeting and decision.

03

Content

Every audience your business has to convince — doctors, patients, and the corporate world — each with content built for how they actually decide.

03 · Content · For doctors

KOL Workshops

Problem: The client had no content featuring their KOLs discussing the product.
Solution: A series of hybrid online and offline workshops, repurposed into educational videos on product applications for specific cancer types.
Outcome: Increased product credibility through expert endorsement.

03 · Content · For doctors

Clinical collateral

Positioning booklets, product detailers, case studies and study summaries — the material a rep leaves behind, written to survive a specialist's scrutiny.